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Services
Digital Printing
Variable
Printing
Data
Management
Direct
Mail
Finishing
and Die Cutting
Digital
Imaging
Bindery
and Mailing
Design
Services
Interactive
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Direct
Mail
You probably already know that direct
mail increases response rates. Experienced mailers are fully
aware that this strategy maximizes ROI. The fact is, many
of today’s most successful direct marketing campaigns
use direct mail in combination with other media to optimize
response rates.
But did you also know their messages personalized to your
customers’ needs and interests maximize that response
rate? It’s been shown that consumers prefer and respond
more positively to direct mail that has been personalized
over standard, "static" direct mail. Add the customer’s
name to the piece, and the response rate jumps. Add color
to the piece and it soars. Add personalized content and the
response rate skyrockets
- Variable
printing (One-to-one marketing)
- Plastic
cards
- Lettershop
single-source project management
- Custom-printed
envelopes
- Inserts
- Laser-printed
letters
- Mailing
lists and data services
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